Kensington Courts

The Riverwards Group – Real Estate Developers

CHALLENGE/NEED:

The RiverWards Group development company in Philadelphia purchased a 4 acre used car lot in East Kensington, a neighborhood that has long been plagued by drug activity and high poverty and crime rate.

The company was looking to build a middle-class residential development community, including 155 Single Family Homes and Multi Family Rentals (KC project)

Their goal was to sale 10% in pre-construction phase and to complete the sale of all units in 18 months . In addition, the targeted price range was set at $300-$400K per unit, which was very ambitious for East Kensington neighborhood.

OUR SOLUTION:

Kensington Courts campaign : in order to achieve and even exceed the company's goals we created an overall marketing campaign infrastructure that contained address every aspect of the project, providing the potential buyer a full holistic view of the value proposition : 1) The houses 2) The amenities 3) The neighborhood 4) The financial value.

T(visual content and printed material) and the Operated an Omni-channel communication Distribution embedded high-level content in all media types - provided wider reach, higher conversions and faster sale cycles

Channels package that was providing the coordinated execution process for the

teams.

The platform contained an entire kit of visuals as well as physical and digital marketing material covering every piece of information and questions a buyer or investor may have. We arranged all the information in such a way that the sales team would have easy access to precisely what they needed at every meeting. The kit included an explanation of the investment opportunity, with films demonstrating how a 'bad' neighborhood becomes a wonderful family community, and KOLs speaking about the area and the development project. Other items included animation of the buildings and houses in amazing 3D enabling potential customers to see, experience and even choose exact where they wanted to live (down thouse location). Finally, we introduced the developers – showing a reliable stand-up company with real people standing behind their promises while presenting the successful communities they built during the last decade.

To spread the word we cut several short clips from the high level videos for social media channels– these proved to spread like wildfire which made the actual sale process seamless.