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The unique combination of Nili's creative thought processes and business insights, with Gil's ability to translate them into captivating visual tools, enables the Leading the Business team to create effective marketing tools, which have been proven to increase leads and grow sales.



Co-founder, Business & Marketing

A strategic thinker, with analytical skills and an innovative, creative thought process, Nili has the experience and drive to turn opportunities into real business. 

Nili is a charismatic and seasoned top executive with vast business experience across various industries, and a solid track record in converting basic understandings into grounded, valuable business insight. Over the past decade, she has held various C-level positions, leading the organizations in which she has worked to success. Examples include serving as General Manager of the Kahn Family Office, and as CEO of the Aurum investment company, where her strategic thinking and the business processes she implemented resulted in several successful transactions, including a strategic acquisition and a NASDAQ IPO.


Co-founder and CEO, Producer & Director

A visual storyteller with extensive experience in creating formats and developing content, Gil is an award-winning TV and film director, with thousands of hours of broadcast programming to his name.

Today, Gil takes his extensive experience and visual storytelling skills into the corporate world. From conception to the final cut, Gil creates short corporate videos that portray the story behind the company or organization, helping clients to decipher and organize business and marketing messages, turning them into clear, coherent and, most importantly, captivating corporate movies.

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